All your lotions, potions and more have this in it. (And if they don’t, you should check why not.) What is it, you ask? The all-important skincare base. It’s the literal foundation of products, affecting everything from efficacy to experience to eco-consciousness. Murad’s head of research and development, Andrew Koenig, takes us behind the scenes of how chemists formulate with bases to create skincare magic.
All your lotions, potions and more have this in it. (And if they don’t, you should check why not.) What is it, you ask? The all-important skincare base. It’s the literal foundation of products, affecting everything from efficacy to experience to eco-consciousness. Murad’s head of research and development, Andrew Koenig, takes us behind the scenes of how chemists formulate with bases to create skincare magic. Be sure to visit wellconnected.murad.com for more science-based, skin-wellness stories.